Views: 0 Author: Site Editor Publish Time: 2022-01-04 Origin: Site
2022 it brings new meaning: a deeper consciousness of nature, others and ourselves influenced by a giving approach toward the holidays.
The increasing prevalence of e-tail and retail experiences and the social influence of high fashion is changing the landscape of consumer packaged goods and therefore raising consumer expectations drastically. In order to analyze and segment these trends for future- facing opportunities, Givaudan has curated a multi-tiered, cross-category platform which focuses on macro trends segmented by lifestyle, beauty and home care in order to provide a holistic market understanding. Come explore the new trends by Givaudan, that push boundaries further and enable us to redefine the future of consumer goods.
In past seasons, we visited themes surrounding disruption and luxury- This year’s events, which have reached nearly every shore, will result in tidal waves of change for years to come. Because of this major societal shift, consumption has adjusted to focusing on products that are either essential, philanthropic or a fusion of both. As consumers take the time to navigate this ‘new normal’ and reflect upon our collective connection with the outside world, there will be a shift to do better, to escape the mundane and to also reflect and tap into our personal well-being..
In this season’s trend exploration, expect to see a common thread of sentiment sprinkled throughout the segments- which focus on inevitable change, rebuilding social connectivity and an easy, organic approach to well-being.
Encouraging escapism through the search for one’s own personal expression has become mainstream- and our culture has recently
adapted from it’s long known wanderlust culture to new digital (dis)connections which allow us to travel from the comfort of our own sacred spaces.
This change in consumer sentiment and demand has ultimately influenced the way we seek respite in these remote and coveted escapes, as we look now more than ever to leave our everyday lives behind in search of adventure.
In The Great Escape, we explore inspiring ideas and products from around the world which broaden our horizons and puts a proverbial stamp in our passports!
One element of escape for many consumers is bringing the outdoors in. We’ve seen the increasing number of indoor gardens, living walls and green infused design because of more urban communities and then of course because of our current stay at home circumstances. We have even seen new digital means of escape to bring you to others’ homes in a site called WindowSwap where you can click through the site to imagine yourself escaping to another user’s home!
Contact with nature is indispensable and has become increasingly distant in our daily lives as we navigate this new normal. Many consumers have lost contact with outdoor elements altogether, which once made us feel fresh, relaxed and one with earth. What better way to rediscover these far off destinations and experience their native ingredients than to leave our every day lives behind and take an adventure from country fields scattered with wild flowers to tropical islands filled with inspiring scents from sand and surf to ocean mist? Join us as we explore the olfactive implications of the Great Escape and each of the curated fragrances that fulfill that wanderlust craving.
As consumers begin to rewrite the narrative that products and services should be designed to enhance their well-being in the comfort of their own sacred spaces,
it’s clear that the new experience economy has shifted its focus to simple pleasures and personal growth.
Collective well-being and this new idea of “calm commerce” are paving the way for a new class of products to deliver comfort and premium expressions of intimacy. Om Sweet Home explores these new ideas within the safety of our own dwellings, where the protagonist of this story is solace.
2022 Scent Trends for Soy Wax Scented Candle
Fragrance 1 Fresh Cotton
TOP:
Fresh, Green, Ozone, Aldehydic
MID:
Jasmine, Muguet, Rose
DRY:
Powdery, Sweet, Woody, Musky
ALTERNATE NAMES
Comfort Cuddle
Sea Salt Reshi
Oak Moss + Minerals
RECOMMENDED SEASON/ HOLIDAY:
Spring Summer
Mother’s Day
Memorial Day
Independence Day
Frgrance 2 Spices n Love
TOP:
cinnamon, clove, apple
MID:
vanilla, jasmine, heliotrope
DRY:
sandalwood, cedarwood, ambery
ALTERNATE NAMES
Spicy World
Lemon Leaf + Lotus
Coral Crystal
RECOMMENDED SEASON/ HOLIDAY:
Spring Summer
Valentine’s Day
Employee Appreciation Day
Mother’s Day
Fragrance 3 Caramel Latte
TOP:
Caramel, Cream, Vanilla, Fruity
MID:
Vanilla, Maple
DRY:
Nut, Powdery, Sweet, Vanilla
ALTERNATE NAMES
Dunkin Sweet
Star-butter
Carnation + Cardamom
RECOMMENDED SEASON/ HOLIDAY:
Spring Summer
Groundhog Day
Mother’s Day
Fragrance 4 Pop Corn & Coconut
TOP:
coconut, buttery
MID:
popcorn, maple
DRY:
cinnamon, sugar, caramel
ALTERNATE NAMES
Coconut Caramel
Happy Hour
Gold Joy
RECOMMENDED SEASON/ HOLIDAY:
Fall Winter
Super Bowl
Employee Appreciation Day
Thanksgiving Day
